Week 11 EOC: Final Evaluation

--> This is my second time with Mr. Pinto and I have to honestly say I do enjoy your teaching skills. I have said this before but you keep your class entertained. There does not seem to ever really be a dull moment in your class. You always seem to relate the lesson plans to something personal that keeps us all waiting for more. This quarter I had you for advertising as last quarter I had marketing. Before this class I kind of thought they were the same thing. However after just a few weeks of class I discover that they are two totally different things that just have to work good together to create a over all great campaign.  Through the use of  video media weather it was Mad Men, YouTube or even just simple pictures the point came across.  This quarter was a little harder for me to keep up with my tweets and blogs just due to the fact that I had a full time schedule with different classes everyday of the week verse last quarter with just two classes. I do have to say I enjoy more of the advertising side of things verse marketing because I get the feeling it’s a more hands and dealing with people.  For my final project I chose to use one of my favorite drinks which is Yoo-Hoo chocolate drink. I took an old classic and keep the packaging and font of the product the same just changed the way it has been advertised in the past. What I did was after reading and getting a good understanding of what I learn in class and from the chapters I think I came up with a good advertising campaign that is more up to date.

Week 10 EOC: What makes a good campaign

What Makes a Good Campaign?

Viewers will notice it.

Each individual ad unit will grab the viewer's attention.

It is distinctive to the brand.

It differentiates the brand or group.

It is consistent with the brand voice.

The idea makes sense for the brand or group.

It endears the brand or group to the public.

It starts a dialogue between the brand and consumers.
To me my dialogue between brand and consumer is the fact that some of the drinks that my models well be consuming during the photo shoot we'll be chocolate martinies made from Yoo-Hoo chocolate drink itself. So it might be a little what the brand is use to for there wholesome look but I am trying to push the limits and bring them to a more modern feel to bust there sells.

Your core idea is elastic—you can create many ads based on the original theme.

It could run forever (almost).

It will surprise people.
I feel my ad well surprise people because I am going to do a photo shoot in an alternative bar durning and after one of our performances. So since Yoo-Hoo is such an American drink some people may not like the fact that the LGBT community is the models I have chosen for my campaign.

It will start a conversation in pop culture.
Once again for the above reason I do feel that it well start conversation with today's pop culture because of the fact that there is so much more of the LGBT community coming out now a days. Especially after the whole "It Gets Better" campaign to stop bulling, I feel excited to use my friends in the Las Vegas LGBT community as my models.


It strikes a chord in its target audience.

The core idea is flexible enough to work specifically and effectively across media.
Yes my idea is definitely flexible to work effectively with other medias because of the fact that I know a lot of personality in the LGBT community that are and have been on Logo's hit show RuPauls Drag race. So once my campaign hits the media of print I can then use my sources from the show to have them tweet, Facebook and even use in there YouTube videos to once again bring Yoo-Hoo up to date with a modern feel.

Week 9 EOC: For those who think young.

For those who think young to me appeals to the younger generation and is why a lot more advertising agencies are using younger spokes models. For example Lea Michele is on one of the top shows out there right now as Rachel Berry on Fox channel "Glee". That show is out there dealing with teenage issues and problems so who better then to use the main star to sell your product which is catered to youth with Lea Michele. All though she is in her mid 20's she still plays a teenager on tv so the younger generation feels the need to go out and purchases the products that she is modeling for. Another hit show that is out there right now is called "Jersey Shore"  It is a show that basically follows the lives of eight young adults, who's motto is "Gym, Tanning, Laundry". Through out most of the people on the show most have got some kind of spin off or product endorsement from just being on the MTV reality show. Three out of the eight even have tanning lotion lines in there names. So once again it is a good use of the younger generation being used to sell a product. I myself have been a victim of falling for these sells tactics in many occasions when I see a celebrity that I like I also go out and purchase whatever they might be the spokes person for. So I honestly feel that the persons who are in charge of the advertising side of these campaign knows that the younger generation makes a great part of there sells. 

Week 8 EOC: My Slogan

    -->

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that take seconds for the taste that is a legend!

Yoo-hoo, the sip that takes second for the taste that is a legend!

Analysis of project in the Real World

 "The morphological method is based on analysis and synthesis. You analyze a problem by defining all of the important factors, which some call the parameters, as well as the options. Then you synthesize—you combine the factors and options to produce a matrix containing possible solutions." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley    pg.71 My over all analysis of my Yoo-Hoo promotion to bring it into the more modern side of the spectrum to me was an over all success. It reach out to a whole new group of people some of forgot all about my product and some that didnt even know it was real. Through my LGBT community out reach promotion with Yoo-Hoo might go against what some people might agree with ethically but with today society that has come along way. "All students, novices, and professionals should be aware of criticisms so that advertising can be made more ethical. It is far better to be overly concerned about respecting one's audience and aware of how veiled stereotyped thinking can be than to be unconscious of such matters." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.13 I feel strongly about my campaign because it is bright, vibrant and shows a group of people having good clean fun with a drink that is Legendary. The other day I saw a gay friendly commercial for the new Kindle from Amozon on the Travel chennel so I feel if big company and product like Kindle and Amozon can take a dramtic leap like that then I can aswell.  "Advertising and ethics can coexist. Certainly, public service advertising helps society and is the advertising profession's greatest contribution to the general good, one that cannot be denied or overstated. Consumer advertising also can be held to ethical standards." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.13

Creative Content

"For many students and novices, idea generation is the most challenging stage in the process. Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy. Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking" Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley  pg.20   For this ad and campaign I wanted to show a wide range of people, from old to young, big to small, short to tall to demonstrate that we here at Yoo-Hoo do not discriminate. We wanted to show that we are still around and dont plan to go any where anytime soon. We here at Yoo-Hoo know the world and society are changing and we plan to change and grow with them. With this ad we kept with the idea of it being a chocolate drink for adults and promoted it in a LGBT club to demonstrate the idea.   "Starring role: Either type or image takes the lion's share of the attention—it is the star—with the other component acting in a more neutral fashion, like a supporting actor. If the image is the star, then type might be selected to contextualize the visual." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.184 We decided to keep the big bright blue font for this ad because we wanted to keep our drink the main star of this print ad. The simple font keeps the focal point the drink and frames it. Once you see what we are advertising you then look at the back ground which is a group of adults having a good time drinking Yoo-Hoo while still out having a good time in a night club. "Type should be readable. Determining the proper point sizes, spacing, line length, alignment, column depth, variation, and contrast will facilitate reading. Letter and word spacing can make or break communication. Through visual hierarchy, rhythm, and the use of other design principles, you can arrange a flow of information, guiding the reader from the most important information to the least." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.129                                                     

Promotions

" To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now. The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg 107To promote my new feel to the ever so classic and all American Yoo-Hoo chocolate drink I have decided to bring some cans of the drink to Flex Night club in west Las Vegas for a night out with some of the local LGBT community. Flex is one of the local alternative clubs that I perform at so I knew not only would the club and the entertainers enjoy the publicity but i know Yoo-Hoo would enjoy the other side of the spectrum for this campaign.   "An ad in the form of a story, whether in a still or moving medium, usually involving conflicts and emotions, is considered a drama. Represented through action and dialogue, the story is told or unfolds through events or a situation that is interesting, tense, humorous (comedy), gripping, or emotionally involving. "     Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley  pg.110     
I decided to use the LGBT community of Las Vegas as my models to show a little more adult humorous side of things for a change. Through out the night we made Yoo-Hoo chocolate martinis and other shots and drinks with it to get the word back out there that Yoo-Hoo is still around. As the festivities of FlamBOYance drag show was going on the hostess and mc told the crowd about the Yoo-Hoo drink specials which were also posted on the big screen tv's in the club. Over all I think the event to promote Yoo-Hoo back into the main stream was a big success.   "At times, newer media change how stories are told and how advertising is created. The short video format viewed online (YouTube, for example), certainly depends on the element of surprise, unlike the predictable television commercial formats and programming." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.107                            


                                                                 

The Big Idea

 "An effective ad is driven by the underlying concept. An advertising idea— or concept—is the creative reasoning behind a solution. The concept determines the resulting message: what you say and how you design. Though your concept or idea may be broad, it is foundational." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.68 With my campaign I plan to bring Yoo-Hoo chocolate drink up to the times and more modern. The first part of my campaign is to throw a launch party to reintroduce my product to public again in a different light. I well be taking a hand full of Yoo-Hoo classic bottles, cans, and juice boxes to Flex Night club and let everyone sample them. The bar well be making Yoo-Hoo chocolate martinies. There well also be a drag show going on and the hostess of the show well be making announcements to promote my product.   "Because big ideas reveal their potential in a flash, you can literally see everything fall into place. A big idea grows outward, absorbing smaller ideas and creating whole families of supporting ideas. It works across media and multiple types of executions and leaves conventional advertising campaigns behind by becoming news, commentary, comedy and watercooler conversation."
Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley   pg.25   I chose this venue to try something different and bring out the other side of society that is more then often forgotten about. The idea was to once again bring Y00-Hoo up to date and more on the modern side of advertising. The guest that came out to my promotional event all went home with a small juice box size of Yoo-Hoo to share with someone special or keep for themselves. "The idea sets the framework for all your design decisions. An ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy. A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time."        Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley  pg.68     

Competitive Analyses

"All of us certainly want to distance ourselves from hucksterism, patented medicine and snake oil salesmen, and charlatans. That said, effective advertising is based on strategies of persuasion, whether a commercial ad uses social acceptance to persuade someone to purchase a brand name mouthwash or a public service advertising (PSA) campaign uses humor to encourage people to get tested for colon cancer." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg108 Through my research I have noticed there is not to much competition out there for Yoo-Hoo chocolate drink due to the fact that I dont feel to many companies advertise for it much. There biggest competitor would have to be the Nestle Quick chocolate milk but then again there is not much advertising being done for them either. I remember a few years ago they use to advertise a lot on tv but I cant remember the last time I saw one of there commercials.  "Orientation is Phase 1 of a project. It includes the initial meeting with a client; a briefing on the assignment; the internal planning meeting; a definition of the client's goals and requirements; learning about the client's business or organization, product, service, or group; determining the audience; and analyzing the competition." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.15    I found that after meeting with my client there are a few other forms of chocolate drinks out there, Starbucks and Dunkn Donuts both have chocolate drinks but there more on the coffee side so I dont really consider them to much on the same level of competition. With Yoo-Hoo chocolate drink being sold in grocery stores its more hands on and being seen while shopping. The only plus that our competitors have on us is they advertise to an older crowd, so with my campaign I plan to do the same.   " Learning about your client's business (general industry or sector and particular business, product, service, or organization) is paramount. Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment. In a midsize or large agency, the account manager and client provide information to you."  Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.16

Yoohoo, the sip that takes seconds, for the taste that is a legend!

YOO-HOO, THE SIP THAT TAKES SECONDS, FOR THE TASTE THAT IS A LEGEND!

"The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns; it also is called a claim, end line, slogan, or strap line." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley   pg.102 Im talking about the legendary taste of Yoo-hoo chocolate drink. I have been a fan of this drink since I was a kid and I love it. I chose this slogan because to me its basically true, it you only take a few sips of Yoo-hoo and its gone but Yoo-hoo itself has been around since 1920. This great drink started out being advertised and known as an adults sports drink. Thanks to Yogi Berra and his Yankee teammates who supported what was probably the most successful Yoo-hoo advertising campaign in the company's history. "An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own. An integrated media ad campaign works across channels, which might include print, broadcast, interactive, mobile, video-sharing, other screen-based media, out-of-home media, and unconventional media. " Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.192   With my campaign I plan to take Yoo-Hoo to the next level and on the other side of the spectrum. I want to show how this great drink has been around for such and long time and is still growing strong but in a different area of life. My slogan to me says it all you enjoy it with just a few simple sips of may it a be a classic bottle, a can, or even a small little juice box, but its the taste you rememeber and leaves you wanting more. " From the strategy, you conceive a premise, a central theme, that forms the basis of your claim. The premise should be based on an insight into the brand, the product (or service or group), and the audience." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wileypg.193

Week 8 BOC: Progress on final project

For my final project I chose one of my favorite chocolate drinks which is Yoohoo! I didn't realize this drink has been around a very long time but started out advertised as an adults sports drink. Over the years it has turn into a more chocolate drink for everyone and for all ages. If you stop and think about it there is not much advertisement for Yoohoo at all now a days, so what I want to do is take a more modern day out look for the product. I think the marketing look of the can is great. It is nice and bright and simple. It tells you right on the that you have to shake it well before drinking it. I feel the brightness and simplicity of the product catches the consumers attention but just no advertising for it. Which in all honestly means that this product is still around for so many year just by word of mouth from people who have tasted in the past. So my plan is to either ask some of my local celebrity friends or just friends in general to help pose or act in my advertising campaign to get a more modern day feel to a already great drink.

Week 7 EOC: The Pitch

                       Yoo-hoo, the sip that takes seconds but the taste that is a legend!


"Advertising giant David Ogilvy once said, “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular”1 Some of the greatest advertising lines have two things in common: they don't sound like sales pitches, and they ring true. Some have even found their way into the vernacular:" Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg 95

Yoo-hoo!!! Who me? No i was asking for a Yoo-hoo chocolate drink silly. Yoo-hoo can mean a few different things depending on  how you use it and your circle of friends. Today I am talking about what I feel is one of the greatest chocolate created. Yoo-hoo has been around since 1920 when  Natale Olivieri when he decided he wanted to ad fruit flavor to a chocolate with out it spoiling. One day while his wife was making tomato sauce he then came up with the idea of how to make it happen. This product was first champain  as a sports drink due to the fact that Yogi Berra and his Yankee teammates would drink it during games. Through out the years they have changed there look but the historic taste remains the same. With my campain I plan to bring Yoo-hoo back to the fore front where it use to be. Most consumers today purchase Yoo-hoo cause they grew up on it our from word of mouth. So with my new modern ads sells should double. 
 

Week 7 EOC: Vintage ads

This is a vintage ad for colgate toothpaste. The youtube footage I found for this ad was really entertaining and the jingle was great. It kept my attention through out the whole commercial. It took place in a 50's style dinner and had people dancing and singing. Its over all look was put together well and entertaing.

 

 This is a vintage ad of the Jolly Green giant for the Green Giant brand vegetables. The Jolly Green giant was a very popular character back in the 60's and even in modern time people know who he is. I remember seeing commercials as a kid and just hearing the his famous HO HO HO Green Giant jingle at the end of each commercial. The ads back then used him more as the face of there campaign but now they use more of the visual side of things and there cans.

Week 6: Chim Chim song

Pic-o-pay:

Flutistan: fluoridate used in Crest toothpaste

http://m.youtube.com/#/watch?v=9A_DPpCfFPc&desktop_uri=%2Fwatch%3Fv%3D9A_DPpCfFPc


Hexachlorophene: disinfectant used in soaps

Gl-70: toothpaste

Demasil: hyper allergenic skin cream

Vitriol-D:

Lanolin wave: hair lotion for men

Week 5: Superbowl commercial

This is the Doritos commercial that won from a viewer super fan. In my opinion this was one of the best commercials this year cause I was at a Superbowl party of about twelve friends and this Doritos goat commercial caught all of our attention from the began of it to end of it. The whole concept of it made it almost feel like a mini movie. It had a great beginning middle and end.It starts with a guy buying a goat off another guy who is wearing a neck brace. Forty two bags of Doritos later the guy is done sharing them with the goat. So he then hides all the Doritos from him. The goat takes notice and is not happy with the idea so gets upset and beats up the guy. The goat itself was very funny and made me laugh even minutes after it was over and we talk about it through out the game. So from that alone tells me that it got the job done of making the audience want to try it, even though I am sure most of America knows what Doritos taste like, but still leaves you craving them at that moment. 

EOC Week 4: Role of Women in Contemporary Advertisements

 

I found this advertisement online through a search of old vintage ads for woman. This is a clear showing of how society  look at woman in there time. The women back then were look on as just mainly the home maker and care taker while the man was suppose to be the bread winner. In this ad for something as simple as "ketchup" can be easy enough for a woman to open. So in other words this leads us to believe that more of the manual labor to be left up to the man. 

This is an advertisement for what i think is the most well know and most popular woman out there. Wonder Woman is know and shows off great power to woman every through all ages. She came in the years when woman were still not look on for the roles they have now. So when as to find a positive role of a woman in advertising Wonder Woman was the first woman i look up. She stands for great pride and honor of a woman.

EOC Week 3: Tobacco Advertisement Ethics

 

1. Determine the scenario: What happens in this frame?
    In this scenario the iconic "Joe Camel" is now shown as "Joe Chemo". The once happy go lucky camel is
    now laying in a hospital bed with his Joe Cool shades down in front of him. You can also see an I.V. in his
    left arm to give him his medications.
2. What is the setting? What are the conditions?
     The setting for this smoking ad is not for a positive feeling. It positions "Joe Camel" still in a colorful
     setting that he is a costume to but in a hospital bed. This ad makes us believe that he is not in the best of
     conditions.  
3. Who are the people or groups?
    From the camel character and the "Joe Chemo" on the top right corner it leads me to believe this is
    directed towards the group or people that purchase Camel cigarettes. 
4. What is their point of view around this specific experience?
     The experience that is show in this ad is not a very pleasant one. It basically shows that if you keep    smoking cigarettes you may end having to do chemo to help you with your cancer.  
5. What are their goals?
    The goal for this ad is to show and scare the costumer of the long term outcome that may become of
    smoking cigarettes.
6. What are their assumptions? What are their perceptions?
    The assumption from this ad is that you may have to go through chemotherapy to help cure or slow down
    the effects of cancer from smoking.
7. Are there conflicts? Is there cooperation?
8. What are the outcomes?
    I believe the outcome from this ad is to hopefully show the effect of smoking cigarettes. I know if there
    were ads like this while I was growing up there would be less youth of today smoking. 

About Me...

Everyone has their own idea of what they want to become when they grow up, and throughout the years as we grow we begin to either follow the path of those childhood dreams or decide to change our paths, at least most of us try to do so. When I was a child I use to dream of working in the glamours business we call show. As I grew up and moved out of my small country town of Uvalde, Texas and moved myself to our state capital of Austin. I got a taste of working on the stage in local clubs but craved more. In 2007 I pack up and moved to Las Vegas the "City of Lights'. Through out my years of working in the clubs I began to get more and more interested in the fashion side of things. I've help design and create some amazing costumes and make up for a few events around Las Vegas. I am taking the expriences I have had in the past and taking them to the next level. I know longer want to create for someone else, I want to create for myself. I plan to help create the next fashion trends. With Fashions by Diva I plan to not only help others reach their potential of looking and feeling confident but also provide a true overall Diva experience.

EOC Week 2: Three Examples of Questionable Ethics

  

In this ad for Natan jewelry the male is offering a closed ring box to the first lady and she has her legs closed, almost as to say there is nothing more going to happen between them sexually until she see what is in the box. In the second picture the male then opens the ring box and shows the beautiful Natan jewelry ring and now the female has her legs open as to say yes not only to his proposal but to something more. The message i get from this Natan jewelry ad is that relationships can be bought with the finer things in life.

 

 In this ad for Dove beauty products in 2008, they started using the more natural type female to model for there ads. I rather enjoy it because it show that these products were more for the everyday person and show the real effects from it not just the glamorous "effects" that well come from the use of it.  The ladies in these ads were all sizes and ages so catered to not just a certain set audience but to almost if not every woman out there.

This ad actually makes me laugh inside a little which makes me want to question my own ethics, but then again i guess that is the whole concept of the ad? This anti smoking ad shows fingers in a stance of a man with a cigarette representing a penis and states that smoking damages the penis tissue. Depending on where the placement of this ad is placed could be rather offensive and hard to discuss to small children in my opinion.

EOC Week 1: VW Lemon

"As the 20th century comes to a close, it's only fitting that we look back at a century of advertising and single out the one ad campaign that stands above all others.
Of course, no discussion of the greatest ad campaign is complete without mention of some truly great ones throughout the past 10 decades." http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all

 The Volkswagen Beetle change the history of advertising back in the 1960's with there "Lemon" ad. It kept the ad easy and main focus was on what is important to the consumer which is the car. The "Lemon" ad explains to the consumer how there were more men inspecting the cars then there were cars. The Volkswagen Beetle even had a spot check for every single window shield. In a time when everyone was marketing for the family style car Volkswagen was advertising for a smaller style car, which was totally uncommon for that day in age. While most people were thinking about what everyone else around them was purchasing this ad was more directed for the person whom wanted to take chances and stand out. Til this day this very ad has been a huge reference for other advertising companies to use. Here recently the Volkswagen Beetle "Lemon" ad was on the television show Mad Men to reenforce once again just how power this solo ad help change the way we look at advertising today.