Yoohoo, the sip that takes seconds, for the taste that is a legend!

YOO-HOO, THE SIP THAT TAKES SECONDS, FOR THE TASTE THAT IS A LEGEND!

"The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns; it also is called a claim, end line, slogan, or strap line." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley   pg.102 Im talking about the legendary taste of Yoo-hoo chocolate drink. I have been a fan of this drink since I was a kid and I love it. I chose this slogan because to me its basically true, it you only take a few sips of Yoo-hoo and its gone but Yoo-hoo itself has been around since 1920. This great drink started out being advertised and known as an adults sports drink. Thanks to Yogi Berra and his Yankee teammates who supported what was probably the most successful Yoo-hoo advertising campaign in the company's history. "An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own. An integrated media ad campaign works across channels, which might include print, broadcast, interactive, mobile, video-sharing, other screen-based media, out-of-home media, and unconventional media. " Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.192   With my campaign I plan to take Yoo-Hoo to the next level and on the other side of the spectrum. I want to show how this great drink has been around for such and long time and is still growing strong but in a different area of life. My slogan to me says it all you enjoy it with just a few simple sips of may it a be a classic bottle, a can, or even a small little juice box, but its the taste you rememeber and leaves you wanting more. " From the strategy, you conceive a premise, a central theme, that forms the basis of your claim. The premise should be based on an insight into the brand, the product (or service or group), and the audience." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wileypg.193