Analysis of project in the Real World

 "The morphological method is based on analysis and synthesis. You analyze a problem by defining all of the important factors, which some call the parameters, as well as the options. Then you synthesize—you combine the factors and options to produce a matrix containing possible solutions." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley    pg.71 My over all analysis of my Yoo-Hoo promotion to bring it into the more modern side of the spectrum to me was an over all success. It reach out to a whole new group of people some of forgot all about my product and some that didnt even know it was real. Through my LGBT community out reach promotion with Yoo-Hoo might go against what some people might agree with ethically but with today society that has come along way. "All students, novices, and professionals should be aware of criticisms so that advertising can be made more ethical. It is far better to be overly concerned about respecting one's audience and aware of how veiled stereotyped thinking can be than to be unconscious of such matters." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.13 I feel strongly about my campaign because it is bright, vibrant and shows a group of people having good clean fun with a drink that is Legendary. The other day I saw a gay friendly commercial for the new Kindle from Amozon on the Travel chennel so I feel if big company and product like Kindle and Amozon can take a dramtic leap like that then I can aswell.  "Advertising and ethics can coexist. Certainly, public service advertising helps society and is the advertising profession's greatest contribution to the general good, one that cannot be denied or overstated. Consumer advertising also can be held to ethical standards." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.13