Creative Content

"For many students and novices, idea generation is the most challenging stage in the process. Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy. Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking" Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley  pg.20   For this ad and campaign I wanted to show a wide range of people, from old to young, big to small, short to tall to demonstrate that we here at Yoo-Hoo do not discriminate. We wanted to show that we are still around and dont plan to go any where anytime soon. We here at Yoo-Hoo know the world and society are changing and we plan to change and grow with them. With this ad we kept with the idea of it being a chocolate drink for adults and promoted it in a LGBT club to demonstrate the idea.   "Starring role: Either type or image takes the lion's share of the attention—it is the star—with the other component acting in a more neutral fashion, like a supporting actor. If the image is the star, then type might be selected to contextualize the visual." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.184 We decided to keep the big bright blue font for this ad because we wanted to keep our drink the main star of this print ad. The simple font keeps the focal point the drink and frames it. Once you see what we are advertising you then look at the back ground which is a group of adults having a good time drinking Yoo-Hoo while still out having a good time in a night club. "Type should be readable. Determining the proper point sizes, spacing, line length, alignment, column depth, variation, and contrast will facilitate reading. Letter and word spacing can make or break communication. Through visual hierarchy, rhythm, and the use of other design principles, you can arrange a flow of information, guiding the reader from the most important information to the least." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.129