Competitive Analyses

"All of us certainly want to distance ourselves from hucksterism, patented medicine and snake oil salesmen, and charlatans. That said, effective advertising is based on strategies of persuasion, whether a commercial ad uses social acceptance to persuade someone to purchase a brand name mouthwash or a public service advertising (PSA) campaign uses humor to encourage people to get tested for colon cancer." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg108 Through my research I have noticed there is not to much competition out there for Yoo-Hoo chocolate drink due to the fact that I dont feel to many companies advertise for it much. There biggest competitor would have to be the Nestle Quick chocolate milk but then again there is not much advertising being done for them either. I remember a few years ago they use to advertise a lot on tv but I cant remember the last time I saw one of there commercials.  "Orientation is Phase 1 of a project. It includes the initial meeting with a client; a briefing on the assignment; the internal planning meeting; a definition of the client's goals and requirements; learning about the client's business or organization, product, service, or group; determining the audience; and analyzing the competition." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.15    I found that after meeting with my client there are a few other forms of chocolate drinks out there, Starbucks and Dunkn Donuts both have chocolate drinks but there more on the coffee side so I dont really consider them to much on the same level of competition. With Yoo-Hoo chocolate drink being sold in grocery stores its more hands on and being seen while shopping. The only plus that our competitors have on us is they advertise to an older crowd, so with my campaign I plan to do the same.   " Learning about your client's business (general industry or sector and particular business, product, service, or organization) is paramount. Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment. In a midsize or large agency, the account manager and client provide information to you."  Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.16