Yoo-hoo, the sip that takes seconds but the taste that is a legend!
"Advertising giant David Ogilvy once said, “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular”1 Some of the greatest advertising lines have two things in common: they don't sound like sales pitches, and they ring true. Some have even found their way into the vernacular:" Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg 95
Yoo-hoo!!! Who me? No i was asking for a Yoo-hoo chocolate drink silly. Yoo-hoo can mean a few different things depending on how you use it and your circle of friends. Today I am talking about what I feel is one of the greatest chocolate created. Yoo-hoo has been around since 1920 when Natale Olivieri when he decided he wanted to ad fruit flavor to a chocolate with out it spoiling. One day while his wife was making tomato sauce he then came up with the idea of how to make it happen. This product was first champain as a sports drink due to the fact that Yogi Berra and his Yankee teammates would drink it during games. Through out the years they have changed there look but the historic taste remains the same. With my campain I plan to bring Yoo-hoo back to the fore front where it use to be. Most consumers today purchase Yoo-hoo cause they grew up on it our from word of mouth. So with my new modern ads sells should double.
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