Promotions

" To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now. The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg 107To promote my new feel to the ever so classic and all American Yoo-Hoo chocolate drink I have decided to bring some cans of the drink to Flex Night club in west Las Vegas for a night out with some of the local LGBT community. Flex is one of the local alternative clubs that I perform at so I knew not only would the club and the entertainers enjoy the publicity but i know Yoo-Hoo would enjoy the other side of the spectrum for this campaign.   "An ad in the form of a story, whether in a still or moving medium, usually involving conflicts and emotions, is considered a drama. Represented through action and dialogue, the story is told or unfolds through events or a situation that is interesting, tense, humorous (comedy), gripping, or emotionally involving. "     Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley  pg.110     
I decided to use the LGBT community of Las Vegas as my models to show a little more adult humorous side of things for a change. Through out the night we made Yoo-Hoo chocolate martinis and other shots and drinks with it to get the word back out there that Yoo-Hoo is still around. As the festivities of FlamBOYance drag show was going on the hostess and mc told the crowd about the Yoo-Hoo drink specials which were also posted on the big screen tv's in the club. Over all I think the event to promote Yoo-Hoo back into the main stream was a big success.   "At times, newer media change how stories are told and how advertising is created. The short video format viewed online (YouTube, for example), certainly depends on the element of surprise, unlike the predictable television commercial formats and programming." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.107