For those who think young to me appeals to the younger generation and is why a lot more advertising agencies are using younger spokes models. For example Lea Michele is on one of the top shows out there right now as Rachel Berry on Fox channel "Glee". That show is out there dealing with teenage issues and problems so who better then to use the main star to sell your product which is catered to youth with Lea Michele. All though she is in her mid 20's she still plays a teenager on tv so the younger generation feels the need to go out and purchases the products that she is modeling for. Another hit show that is out there right now is called "Jersey Shore" It is a show that basically follows the lives of eight young adults, who's motto is "Gym, Tanning, Laundry". Through out most of the people on the show most have got some kind of spin off or product endorsement from just being on the MTV reality show. Three out of the eight even have tanning lotion lines in there names. So once again it is a good use of the younger generation being used to sell a product. I myself have been a victim of falling for these sells tactics in many occasions when I see a celebrity that I like I also go out and purchase whatever they might be the spokes person for. So I honestly feel that the persons who are in charge of the advertising side of these campaign knows that the younger generation makes a great part of there sells.
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