EOC Week 1: VW Lemon

"As the 20th century comes to a close, it's only fitting that we look back at a century of advertising and single out the one ad campaign that stands above all others.
Of course, no discussion of the greatest ad campaign is complete without mention of some truly great ones throughout the past 10 decades." http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all

 The Volkswagen Beetle change the history of advertising back in the 1960's with there "Lemon" ad. It kept the ad easy and main focus was on what is important to the consumer which is the car. The "Lemon" ad explains to the consumer how there were more men inspecting the cars then there were cars. The Volkswagen Beetle even had a spot check for every single window shield. In a time when everyone was marketing for the family style car Volkswagen was advertising for a smaller style car, which was totally uncommon for that day in age. While most people were thinking about what everyone else around them was purchasing this ad was more directed for the person whom wanted to take chances and stand out. Til this day this very ad has been a huge reference for other advertising companies to use. Here recently the Volkswagen Beetle "Lemon" ad was on the television show Mad Men to reenforce once again just how power this solo ad help change the way we look at advertising today.