Week 11 EOC: Final Evaluation

--> This is my second time with Mr. Pinto and I have to honestly say I do enjoy your teaching skills. I have said this before but you keep your class entertained. There does not seem to ever really be a dull moment in your class. You always seem to relate the lesson plans to something personal that keeps us all waiting for more. This quarter I had you for advertising as last quarter I had marketing. Before this class I kind of thought they were the same thing. However after just a few weeks of class I discover that they are two totally different things that just have to work good together to create a over all great campaign.  Through the use of  video media weather it was Mad Men, YouTube or even just simple pictures the point came across.  This quarter was a little harder for me to keep up with my tweets and blogs just due to the fact that I had a full time schedule with different classes everyday of the week verse last quarter with just two classes. I do have to say I enjoy more of the advertising side of things verse marketing because I get the feeling it’s a more hands and dealing with people.  For my final project I chose to use one of my favorite drinks which is Yoo-Hoo chocolate drink. I took an old classic and keep the packaging and font of the product the same just changed the way it has been advertised in the past. What I did was after reading and getting a good understanding of what I learn in class and from the chapters I think I came up with a good advertising campaign that is more up to date.

Week 10 EOC: What makes a good campaign

What Makes a Good Campaign?

Viewers will notice it.

Each individual ad unit will grab the viewer's attention.

It is distinctive to the brand.

It differentiates the brand or group.

It is consistent with the brand voice.

The idea makes sense for the brand or group.

It endears the brand or group to the public.

It starts a dialogue between the brand and consumers.
To me my dialogue between brand and consumer is the fact that some of the drinks that my models well be consuming during the photo shoot we'll be chocolate martinies made from Yoo-Hoo chocolate drink itself. So it might be a little what the brand is use to for there wholesome look but I am trying to push the limits and bring them to a more modern feel to bust there sells.

Your core idea is elastic—you can create many ads based on the original theme.

It could run forever (almost).

It will surprise people.
I feel my ad well surprise people because I am going to do a photo shoot in an alternative bar durning and after one of our performances. So since Yoo-Hoo is such an American drink some people may not like the fact that the LGBT community is the models I have chosen for my campaign.

It will start a conversation in pop culture.
Once again for the above reason I do feel that it well start conversation with today's pop culture because of the fact that there is so much more of the LGBT community coming out now a days. Especially after the whole "It Gets Better" campaign to stop bulling, I feel excited to use my friends in the Las Vegas LGBT community as my models.


It strikes a chord in its target audience.

The core idea is flexible enough to work specifically and effectively across media.
Yes my idea is definitely flexible to work effectively with other medias because of the fact that I know a lot of personality in the LGBT community that are and have been on Logo's hit show RuPauls Drag race. So once my campaign hits the media of print I can then use my sources from the show to have them tweet, Facebook and even use in there YouTube videos to once again bring Yoo-Hoo up to date with a modern feel.

Week 9 EOC: For those who think young.

For those who think young to me appeals to the younger generation and is why a lot more advertising agencies are using younger spokes models. For example Lea Michele is on one of the top shows out there right now as Rachel Berry on Fox channel "Glee". That show is out there dealing with teenage issues and problems so who better then to use the main star to sell your product which is catered to youth with Lea Michele. All though she is in her mid 20's she still plays a teenager on tv so the younger generation feels the need to go out and purchases the products that she is modeling for. Another hit show that is out there right now is called "Jersey Shore"  It is a show that basically follows the lives of eight young adults, who's motto is "Gym, Tanning, Laundry". Through out most of the people on the show most have got some kind of spin off or product endorsement from just being on the MTV reality show. Three out of the eight even have tanning lotion lines in there names. So once again it is a good use of the younger generation being used to sell a product. I myself have been a victim of falling for these sells tactics in many occasions when I see a celebrity that I like I also go out and purchase whatever they might be the spokes person for. So I honestly feel that the persons who are in charge of the advertising side of these campaign knows that the younger generation makes a great part of there sells.