Yoohoo, the sip that takes seconds, for the taste that is a legend!

YOO-HOO, THE SIP THAT TAKES SECONDS, FOR THE TASTE THAT IS A LEGEND!

"The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns; it also is called a claim, end line, slogan, or strap line." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley   pg.102 Im talking about the legendary taste of Yoo-hoo chocolate drink. I have been a fan of this drink since I was a kid and I love it. I chose this slogan because to me its basically true, it you only take a few sips of Yoo-hoo and its gone but Yoo-hoo itself has been around since 1920. This great drink started out being advertised and known as an adults sports drink. Thanks to Yogi Berra and his Yankee teammates who supported what was probably the most successful Yoo-hoo advertising campaign in the company's history. "An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own. An integrated media ad campaign works across channels, which might include print, broadcast, interactive, mobile, video-sharing, other screen-based media, out-of-home media, and unconventional media. " Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.192   With my campaign I plan to take Yoo-Hoo to the next level and on the other side of the spectrum. I want to show how this great drink has been around for such and long time and is still growing strong but in a different area of life. My slogan to me says it all you enjoy it with just a few simple sips of may it a be a classic bottle, a can, or even a small little juice box, but its the taste you rememeber and leaves you wanting more. " From the strategy, you conceive a premise, a central theme, that forms the basis of your claim. The premise should be based on an insight into the brand, the product (or service or group), and the audience." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wileypg.193

Week 8 BOC: Progress on final project

For my final project I chose one of my favorite chocolate drinks which is Yoohoo! I didn't realize this drink has been around a very long time but started out advertised as an adults sports drink. Over the years it has turn into a more chocolate drink for everyone and for all ages. If you stop and think about it there is not much advertisement for Yoohoo at all now a days, so what I want to do is take a more modern day out look for the product. I think the marketing look of the can is great. It is nice and bright and simple. It tells you right on the that you have to shake it well before drinking it. I feel the brightness and simplicity of the product catches the consumers attention but just no advertising for it. Which in all honestly means that this product is still around for so many year just by word of mouth from people who have tasted in the past. So my plan is to either ask some of my local celebrity friends or just friends in general to help pose or act in my advertising campaign to get a more modern day feel to a already great drink.

Week 7 EOC: The Pitch

                       Yoo-hoo, the sip that takes seconds but the taste that is a legend!


"Advertising giant David Ogilvy once said, “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular”1 Some of the greatest advertising lines have two things in common: they don't sound like sales pitches, and they ring true. Some have even found their way into the vernacular:" Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg 95

Yoo-hoo!!! Who me? No i was asking for a Yoo-hoo chocolate drink silly. Yoo-hoo can mean a few different things depending on  how you use it and your circle of friends. Today I am talking about what I feel is one of the greatest chocolate created. Yoo-hoo has been around since 1920 when  Natale Olivieri when he decided he wanted to ad fruit flavor to a chocolate with out it spoiling. One day while his wife was making tomato sauce he then came up with the idea of how to make it happen. This product was first champain  as a sports drink due to the fact that Yogi Berra and his Yankee teammates would drink it during games. Through out the years they have changed there look but the historic taste remains the same. With my campain I plan to bring Yoo-hoo back to the fore front where it use to be. Most consumers today purchase Yoo-hoo cause they grew up on it our from word of mouth. So with my new modern ads sells should double. 
 

Week 7 EOC: Vintage ads

This is a vintage ad for colgate toothpaste. The youtube footage I found for this ad was really entertaining and the jingle was great. It kept my attention through out the whole commercial. It took place in a 50's style dinner and had people dancing and singing. Its over all look was put together well and entertaing.

 

 This is a vintage ad of the Jolly Green giant for the Green Giant brand vegetables. The Jolly Green giant was a very popular character back in the 60's and even in modern time people know who he is. I remember seeing commercials as a kid and just hearing the his famous HO HO HO Green Giant jingle at the end of each commercial. The ads back then used him more as the face of there campaign but now they use more of the visual side of things and there cans.

Week 6: Chim Chim song

Pic-o-pay:

Flutistan: fluoridate used in Crest toothpaste

http://m.youtube.com/#/watch?v=9A_DPpCfFPc&desktop_uri=%2Fwatch%3Fv%3D9A_DPpCfFPc


Hexachlorophene: disinfectant used in soaps

Gl-70: toothpaste

Demasil: hyper allergenic skin cream

Vitriol-D:

Lanolin wave: hair lotion for men

Week 5: Superbowl commercial

This is the Doritos commercial that won from a viewer super fan. In my opinion this was one of the best commercials this year cause I was at a Superbowl party of about twelve friends and this Doritos goat commercial caught all of our attention from the began of it to end of it. The whole concept of it made it almost feel like a mini movie. It had a great beginning middle and end.It starts with a guy buying a goat off another guy who is wearing a neck brace. Forty two bags of Doritos later the guy is done sharing them with the goat. So he then hides all the Doritos from him. The goat takes notice and is not happy with the idea so gets upset and beats up the guy. The goat itself was very funny and made me laugh even minutes after it was over and we talk about it through out the game. So from that alone tells me that it got the job done of making the audience want to try it, even though I am sure most of America knows what Doritos taste like, but still leaves you craving them at that moment. 

EOC Week 4: Role of Women in Contemporary Advertisements

 

I found this advertisement online through a search of old vintage ads for woman. This is a clear showing of how society  look at woman in there time. The women back then were look on as just mainly the home maker and care taker while the man was suppose to be the bread winner. In this ad for something as simple as "ketchup" can be easy enough for a woman to open. So in other words this leads us to believe that more of the manual labor to be left up to the man. 

This is an advertisement for what i think is the most well know and most popular woman out there. Wonder Woman is know and shows off great power to woman every through all ages. She came in the years when woman were still not look on for the roles they have now. So when as to find a positive role of a woman in advertising Wonder Woman was the first woman i look up. She stands for great pride and honor of a woman.