Week 8 BOC: Progress on final project

For my final project I chose one of my favorite chocolate drinks which is Yoohoo! I didn't realize this drink has been around a very long time but started out advertised as an adults sports drink. Over the years it has turn into a more chocolate drink for everyone and for all ages. If you stop and think about it there is not much advertisement for Yoohoo at all now a days, so what I want to do is take a more modern day out look for the product. I think the marketing look of the can is great. It is nice and bright and simple. It tells you right on the that you have to shake it well before drinking it. I feel the brightness and simplicity of the product catches the consumers attention but just no advertising for it. Which in all honestly means that this product is still around for so many year just by word of mouth from people who have tasted in the past. So my plan is to either ask some of my local celebrity friends or just friends in general to help pose or act in my advertising campaign to get a more modern day feel to a already great drink.