EOC Week 3: Tobacco Advertisement Ethics

 

1. Determine the scenario: What happens in this frame?
    In this scenario the iconic "Joe Camel" is now shown as "Joe Chemo". The once happy go lucky camel is
    now laying in a hospital bed with his Joe Cool shades down in front of him. You can also see an I.V. in his
    left arm to give him his medications.
2. What is the setting? What are the conditions?
     The setting for this smoking ad is not for a positive feeling. It positions "Joe Camel" still in a colorful
     setting that he is a costume to but in a hospital bed. This ad makes us believe that he is not in the best of
     conditions.  
3. Who are the people or groups?
    From the camel character and the "Joe Chemo" on the top right corner it leads me to believe this is
    directed towards the group or people that purchase Camel cigarettes. 
4. What is their point of view around this specific experience?
     The experience that is show in this ad is not a very pleasant one. It basically shows that if you keep    smoking cigarettes you may end having to do chemo to help you with your cancer.  
5. What are their goals?
    The goal for this ad is to show and scare the costumer of the long term outcome that may become of
    smoking cigarettes.
6. What are their assumptions? What are their perceptions?
    The assumption from this ad is that you may have to go through chemotherapy to help cure or slow down
    the effects of cancer from smoking.
7. Are there conflicts? Is there cooperation?
8. What are the outcomes?
    I believe the outcome from this ad is to hopefully show the effect of smoking cigarettes. I know if there
    were ads like this while I was growing up there would be less youth of today smoking. 

About Me...

Everyone has their own idea of what they want to become when they grow up, and throughout the years as we grow we begin to either follow the path of those childhood dreams or decide to change our paths, at least most of us try to do so. When I was a child I use to dream of working in the glamours business we call show. As I grew up and moved out of my small country town of Uvalde, Texas and moved myself to our state capital of Austin. I got a taste of working on the stage in local clubs but craved more. In 2007 I pack up and moved to Las Vegas the "City of Lights'. Through out my years of working in the clubs I began to get more and more interested in the fashion side of things. I've help design and create some amazing costumes and make up for a few events around Las Vegas. I am taking the expriences I have had in the past and taking them to the next level. I know longer want to create for someone else, I want to create for myself. I plan to help create the next fashion trends. With Fashions by Diva I plan to not only help others reach their potential of looking and feeling confident but also provide a true overall Diva experience.

EOC Week 2: Three Examples of Questionable Ethics

  

In this ad for Natan jewelry the male is offering a closed ring box to the first lady and she has her legs closed, almost as to say there is nothing more going to happen between them sexually until she see what is in the box. In the second picture the male then opens the ring box and shows the beautiful Natan jewelry ring and now the female has her legs open as to say yes not only to his proposal but to something more. The message i get from this Natan jewelry ad is that relationships can be bought with the finer things in life.

 

 In this ad for Dove beauty products in 2008, they started using the more natural type female to model for there ads. I rather enjoy it because it show that these products were more for the everyday person and show the real effects from it not just the glamorous "effects" that well come from the use of it.  The ladies in these ads were all sizes and ages so catered to not just a certain set audience but to almost if not every woman out there.

This ad actually makes me laugh inside a little which makes me want to question my own ethics, but then again i guess that is the whole concept of the ad? This anti smoking ad shows fingers in a stance of a man with a cigarette representing a penis and states that smoking damages the penis tissue. Depending on where the placement of this ad is placed could be rather offensive and hard to discuss to small children in my opinion.

EOC Week 1: VW Lemon

"As the 20th century comes to a close, it's only fitting that we look back at a century of advertising and single out the one ad campaign that stands above all others.
Of course, no discussion of the greatest ad campaign is complete without mention of some truly great ones throughout the past 10 decades." http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all

 The Volkswagen Beetle change the history of advertising back in the 1960's with there "Lemon" ad. It kept the ad easy and main focus was on what is important to the consumer which is the car. The "Lemon" ad explains to the consumer how there were more men inspecting the cars then there were cars. The Volkswagen Beetle even had a spot check for every single window shield. In a time when everyone was marketing for the family style car Volkswagen was advertising for a smaller style car, which was totally uncommon for that day in age. While most people were thinking about what everyone else around them was purchasing this ad was more directed for the person whom wanted to take chances and stand out. Til this day this very ad has been a huge reference for other advertising companies to use. Here recently the Volkswagen Beetle "Lemon" ad was on the television show Mad Men to reenforce once again just how power this solo ad help change the way we look at advertising today.