Week 11 EOC: Final Evaluation

--> This is my second time with Mr. Pinto and I have to honestly say I do enjoy your teaching skills. I have said this before but you keep your class entertained. There does not seem to ever really be a dull moment in your class. You always seem to relate the lesson plans to something personal that keeps us all waiting for more. This quarter I had you for advertising as last quarter I had marketing. Before this class I kind of thought they were the same thing. However after just a few weeks of class I discover that they are two totally different things that just have to work good together to create a over all great campaign.  Through the use of  video media weather it was Mad Men, YouTube or even just simple pictures the point came across.  This quarter was a little harder for me to keep up with my tweets and blogs just due to the fact that I had a full time schedule with different classes everyday of the week verse last quarter with just two classes. I do have to say I enjoy more of the advertising side of things verse marketing because I get the feeling it’s a more hands and dealing with people.  For my final project I chose to use one of my favorite drinks which is Yoo-Hoo chocolate drink. I took an old classic and keep the packaging and font of the product the same just changed the way it has been advertised in the past. What I did was after reading and getting a good understanding of what I learn in class and from the chapters I think I came up with a good advertising campaign that is more up to date.

Week 10 EOC: What makes a good campaign

What Makes a Good Campaign?

Viewers will notice it.

Each individual ad unit will grab the viewer's attention.

It is distinctive to the brand.

It differentiates the brand or group.

It is consistent with the brand voice.

The idea makes sense for the brand or group.

It endears the brand or group to the public.

It starts a dialogue between the brand and consumers.
To me my dialogue between brand and consumer is the fact that some of the drinks that my models well be consuming during the photo shoot we'll be chocolate martinies made from Yoo-Hoo chocolate drink itself. So it might be a little what the brand is use to for there wholesome look but I am trying to push the limits and bring them to a more modern feel to bust there sells.

Your core idea is elastic—you can create many ads based on the original theme.

It could run forever (almost).

It will surprise people.
I feel my ad well surprise people because I am going to do a photo shoot in an alternative bar durning and after one of our performances. So since Yoo-Hoo is such an American drink some people may not like the fact that the LGBT community is the models I have chosen for my campaign.

It will start a conversation in pop culture.
Once again for the above reason I do feel that it well start conversation with today's pop culture because of the fact that there is so much more of the LGBT community coming out now a days. Especially after the whole "It Gets Better" campaign to stop bulling, I feel excited to use my friends in the Las Vegas LGBT community as my models.


It strikes a chord in its target audience.

The core idea is flexible enough to work specifically and effectively across media.
Yes my idea is definitely flexible to work effectively with other medias because of the fact that I know a lot of personality in the LGBT community that are and have been on Logo's hit show RuPauls Drag race. So once my campaign hits the media of print I can then use my sources from the show to have them tweet, Facebook and even use in there YouTube videos to once again bring Yoo-Hoo up to date with a modern feel.

Week 9 EOC: For those who think young.

For those who think young to me appeals to the younger generation and is why a lot more advertising agencies are using younger spokes models. For example Lea Michele is on one of the top shows out there right now as Rachel Berry on Fox channel "Glee". That show is out there dealing with teenage issues and problems so who better then to use the main star to sell your product which is catered to youth with Lea Michele. All though she is in her mid 20's she still plays a teenager on tv so the younger generation feels the need to go out and purchases the products that she is modeling for. Another hit show that is out there right now is called "Jersey Shore"  It is a show that basically follows the lives of eight young adults, who's motto is "Gym, Tanning, Laundry". Through out most of the people on the show most have got some kind of spin off or product endorsement from just being on the MTV reality show. Three out of the eight even have tanning lotion lines in there names. So once again it is a good use of the younger generation being used to sell a product. I myself have been a victim of falling for these sells tactics in many occasions when I see a celebrity that I like I also go out and purchase whatever they might be the spokes person for. So I honestly feel that the persons who are in charge of the advertising side of these campaign knows that the younger generation makes a great part of there sells. 

Week 8 EOC: My Slogan

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Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that takes seconds for the taste that is a legend!

Yoo-hoo, the sip that take seconds for the taste that is a legend!

Yoo-hoo, the sip that takes second for the taste that is a legend!

Analysis of project in the Real World

 "The morphological method is based on analysis and synthesis. You analyze a problem by defining all of the important factors, which some call the parameters, as well as the options. Then you synthesize—you combine the factors and options to produce a matrix containing possible solutions." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley    pg.71 My over all analysis of my Yoo-Hoo promotion to bring it into the more modern side of the spectrum to me was an over all success. It reach out to a whole new group of people some of forgot all about my product and some that didnt even know it was real. Through my LGBT community out reach promotion with Yoo-Hoo might go against what some people might agree with ethically but with today society that has come along way. "All students, novices, and professionals should be aware of criticisms so that advertising can be made more ethical. It is far better to be overly concerned about respecting one's audience and aware of how veiled stereotyped thinking can be than to be unconscious of such matters." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.13 I feel strongly about my campaign because it is bright, vibrant and shows a group of people having good clean fun with a drink that is Legendary. The other day I saw a gay friendly commercial for the new Kindle from Amozon on the Travel chennel so I feel if big company and product like Kindle and Amozon can take a dramtic leap like that then I can aswell.  "Advertising and ethics can coexist. Certainly, public service advertising helps society and is the advertising profession's greatest contribution to the general good, one that cannot be denied or overstated. Consumer advertising also can be held to ethical standards." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.13

Creative Content

"For many students and novices, idea generation is the most challenging stage in the process. Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy. Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking" Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley  pg.20   For this ad and campaign I wanted to show a wide range of people, from old to young, big to small, short to tall to demonstrate that we here at Yoo-Hoo do not discriminate. We wanted to show that we are still around and dont plan to go any where anytime soon. We here at Yoo-Hoo know the world and society are changing and we plan to change and grow with them. With this ad we kept with the idea of it being a chocolate drink for adults and promoted it in a LGBT club to demonstrate the idea.   "Starring role: Either type or image takes the lion's share of the attention—it is the star—with the other component acting in a more neutral fashion, like a supporting actor. If the image is the star, then type might be selected to contextualize the visual." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.184 We decided to keep the big bright blue font for this ad because we wanted to keep our drink the main star of this print ad. The simple font keeps the focal point the drink and frames it. Once you see what we are advertising you then look at the back ground which is a group of adults having a good time drinking Yoo-Hoo while still out having a good time in a night club. "Type should be readable. Determining the proper point sizes, spacing, line length, alignment, column depth, variation, and contrast will facilitate reading. Letter and word spacing can make or break communication. Through visual hierarchy, rhythm, and the use of other design principles, you can arrange a flow of information, guiding the reader from the most important information to the least." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.129                                                     

Promotions

" To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now. The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg 107To promote my new feel to the ever so classic and all American Yoo-Hoo chocolate drink I have decided to bring some cans of the drink to Flex Night club in west Las Vegas for a night out with some of the local LGBT community. Flex is one of the local alternative clubs that I perform at so I knew not only would the club and the entertainers enjoy the publicity but i know Yoo-Hoo would enjoy the other side of the spectrum for this campaign.   "An ad in the form of a story, whether in a still or moving medium, usually involving conflicts and emotions, is considered a drama. Represented through action and dialogue, the story is told or unfolds through events or a situation that is interesting, tense, humorous (comedy), gripping, or emotionally involving. "     Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley  pg.110     
I decided to use the LGBT community of Las Vegas as my models to show a little more adult humorous side of things for a change. Through out the night we made Yoo-Hoo chocolate martinis and other shots and drinks with it to get the word back out there that Yoo-Hoo is still around. As the festivities of FlamBOYance drag show was going on the hostess and mc told the crowd about the Yoo-Hoo drink specials which were also posted on the big screen tv's in the club. Over all I think the event to promote Yoo-Hoo back into the main stream was a big success.   "At times, newer media change how stories are told and how advertising is created. The short video format viewed online (YouTube, for example), certainly depends on the element of surprise, unlike the predictable television commercial formats and programming." Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley pg.107